On January 22, 2023, a quarter of the world's population will celebrate the Chinese New Year - Welcome to the Year of the Rabbit! 🐇✨

The Chinese New Year, also known as the Spring Festival (春节 – Chun Jie ) or Lunar New Year, is the most important traditional festival in China. It is a celebration of family, traditions and new beginnings. People celebrate together, eat and wish each other luck and success for the coming year - a time that gives freedom to the soul and directs the focus to what is important.

The Year of the Rabbit: A Symbol of Peace and Hope

In Chinese astrology, the rabbit represents gentleness, harmony and elegance – a perfect opportunity to start the year with confidence and new adventures.

What does this have to do with the desire for freedom?

Our brand stands for travel, adventure and getting to know other cultures. Just as the Chinese New Year reminds us to be open to new things and to respect other traditions, freedom is a way of life that celebrates diversity.

Our vision is not only to promote freedom and adventure, but also to raise awareness of cultural tolerance. By celebrating such special days, we want to inspire you to discover the world from new perspectives and appreciate the beauty of other cultures.

Let's celebrate together!

Whether you're celebrating Chinese New Year or are simply curious about what the Year of the Rabbit has in store for you, take a moment to look to the future with confidence and joy. Because as the Spring Festival shows, life is not just about goals, but also about enjoying the journey there.

The desire for freedom stands for more than fashion – it stands for openness, adventure and a togetherness that goes beyond borders.

Happy Lunar New Year and here's to a year full of freedom! 🎉🌍🐇